Unstoppable Event Email Campaign
Client: Vimergy
Goal: Launch one of the first major sale events post-rebrand (15% off) to drive conversions and reinforce the new brand voice
My Role
- Wrote first drafts for the entire email sequence
- Helped shape messaging aligned with Vimergy’s rebel-sage rebrand voice
- Collaborated with the editorial team on final edits and tone refinement
Strategy
- Positioned Vimergy as a trusted advocate for those defying conventional health narratives
- Emphasized personal empowerment and urgency
- Built messaging around the theme “Unstoppable” to deepen emotional resonance and conversion
Results
- Strong clickthrough and engagement during a critical rebrand moment
- Increased conversions while reinforcing trust with Vimergy’s core audience
- Final campaign reflects a blend of brand and contributor voice
Ashley Holguin 